VMS · the Wellness Collective
Vitamins Personas — Hannah, Devin, and Simone
Production for the VMS lane of the Wellness Collective. Hannah anchors long-term commitment, Devin is the rising protector persona, and Simone is the brand anchor every asset passes. Jade and Marcus appear as ecosystem context — they're the RTD lane, not the scope of this round's creative.
Intake open · awaiting WWA review