Well With All

A shared home for everything in flight on the WWA brand.

Active project briefs, persona guidance, creative reviews, and intake forms — built so the WWA team can review, comment, and approve in one place.

Active projects

Vitamins · the Wellness Collective

Vitamins Personas — Hannah, Jade & Devin

Three vitamins build-out personas: Hannah (largest revenue, research-driven), Jade (Energy + Vitamins crossover), and Devin (the protector). Every asset passes the Simone cultural-permission standard. Marcus is the Energy line only.

Intake open · awaiting WWA review

RTD · Rollerskating campaign

Rollerskating — Mission · Flavor · Ingredients

Three concept pillars cut to 30, 15, and 6 seconds — nine final spots in total, encoded at 9:16 vertical for paid social and connected TV. Mission carries the brand promise, Flavor celebrates the can, Ingredients earns the second look.

Wrapping up · finals delivered

Submissions & confirmation

Everything captured via the intake form, organized by product line. The WWA team can review here to confirm every submission landed and see exactly what we have.

Workspace · review & confirm

All intake submissions

Every submission across every vitamins product — Vitamins Personas, D3 / K2, Blood Sugar Support, Women's Multi, and the rest — grouped by product. Click any submission to see the full answers, materials, and file list. Use this to confirm we have everything Lilly has sent.

Live · updates as new submissions land

Craft references

Reusable frameworks the work runs on — not project-scoped, not campaign-scoped. The shared vocabulary every brief, edit, and review can point at.

Reference · Field guide · v1 May 2026

The Anatomy of a Short-Form Video Ad

A reference framework for how 6-, 15-, and 30-second video ads are structured — the five jobs every spot does, the three duration formulas, the visual choices that carry meaning, and the shared vocabulary the work uses. Eight chapters, one worked example.

Stable · brand-platform reference · applies to every project