WWA · Vitamins Personas · Onboarding

Project Intake

~15 minutes if you only amend what's pre-filled. Save is automatic. Submit when you're done.

How this intake works

Six question buckets. Most fields are pre-filled with what Production Soup has already gathered from briefs, persona docs, and prior conversations — the green "Pre-filled" badge marks those. You amend, fill in open fields, and submit. Anything you change overrides what we had.

What you're doing

  • Correcting where we got it wrong
  • Filling in any open fields
  • Confirming where we got it right

What we do with it

  • Lock the source stack — every agent reads from this
  • Re-cast existing creative under the locked persona system
  • Build the next ship (Simone storyboard arc + format prompt updates)
Auto-save: your answers save locally to this browser every time you tab out of a field. If you close the tab, your work is still here when you come back.

1. Business

What this project is supposed to accomplish, and who it's for.

A specific business outcome — not a creative output.

Specific enough that a Producer can target. The three locked personas are below — amend or confirm.

Awareness, consideration, trial, retention?

Concrete enough to grade against later.

2. Strategy

The sharpest positioning idea and what we should never say.

3. Taste

What this should feel like, what it should never feel like.

4. Visual

References and rules for the visual treatment.

5. Production

What ships, with what tools, in what order.

6. Review

How approval works — who, what, pass/fail.

Anything we missed?

Anything that didn't fit a bucket above.

Auto-save ready.