Storyboards

"I need something formulated with my body in mind — not a generic multivitamin."

v1 ship rendered · v2 re-cast pending

Lead SKU

Womens Multi · D3/K2 · Sleep Support

Scene 1 mood

Morning non-negotiable ritual · north-window light · brass and sage and oat palette

Angle

2 · Family Health Wake-Up Call (lens: self-investment as the long-term commitment)

"Every morning. Same routine. Before the world asks anything of her, she invests in herself."

Made for our biology. Built for the long game.

v2 re-cast notes: the original Wellness Warrior render anchors well to Hannah. Re-cast under hannah/ folder with Womens Multi bottle reference (currently uses Mens Multi). Apply the editorial-restraint guidance: more negative space, Better Daily mint accent more prominent, supplement-facts panel as visual hero.

"I don't gamble with my family's health. I research it. I trust it. Then I commit."

v1 ship rendered · 4 scenes complete

Lead SKU

Mens Multi · BPS · Cholesterol Support

Format mix

Scene 1 hero (bathroom counter), Scene 2 (kitchen warm wood), Scene 3 (data infographic), Scene 5 (trust pillars)

Angle

2 · Family Health Wake-Up Call (lens: head-of-household decision-maker)

"Heart disease runs in my family. So does diabetes. But so does taking action."

You don't have to wait for a wake-up call.

Scene set — 4 rendered

v2 re-cast notes: the v1 Legacy Keeper renders translate directly to Devin since the bottle reference is Mens Multi. Re-cast under devin/ folder. Update narrative arc to lean into the diagnosis-trigger storytelling and the "research-driven, head-of-household" framing.

"If it's not made for us, I'm not interested."

v2 build · 5-scene arc planned

Placeholder still from the v1 Mission-Driven Buyer "community table" render — the Simone arc will replace this with a dedicated 5-scene shoot.

Role

Brand Anchor & Cultural-Permission Gate (not a target persona)

Scene 1

Group-chat recommendation — phone in hand, screenshot of a friend recommending Better Daily, Black hair-care visible in soft focus

Scene 2

Essence Fest sampling — natural lighting, branded sampling tent, community context

Scene 3

Black-doctor endorsement — clinical context, Black-led practice, plain language

Scene 4

Target wellness-aisle label read — bottle in hand, supplement-facts panel as hero, in-store moment

Scene 5

Essence Health editorial coverage — magazine spread, editorial layout, "Made For Us" headline

"My group chat doesn't lie. Neither does the panel."

Recommended by the group chat. Vetted by the panel.

Simone test gate: every scene must pass all six points before render: made FOR us · year-round representation · no performative DEI · specific dosages · cultural credibility signals visible · no hidden ingredients.